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Double Your Margins with Software Revenue

Transform from hardware supplier to complete solution provider and unlock recurring revenue.

97% Cost Reduction Compared to Custom Development

Why spend millions on custom development when you can leverage our proven platform?

Industry Average

Custom App Store Development

Traditional service provider approach

Initial Development
€ 1,000,000
Annual Maintenance
€ 300,000
Major Update (every 3-5 years)
€ 1,000,000
5-Year Total Cost
€ 2,500,000+
Recommended

FLECS Platform

Ready-to-use marketplace solution

Initial Setup
€ 0
Annual Subscription
€ 25,000
Major Updates
Included
5-Year Total Cost
€ 125,000

How Baumüller transformed their business

Smart Energy Monitoring by Baumüller

The Challenge

Baumüller needed to compete with software-first automation providers offering complete solutions – not just hardware. They also wanted to modernize software distribution without losing control of the customer relationship.

The Transformation

Using FLECS, Baumüller launched their own branded software marketplace in just weeks. This new platform enabled them to monetize software modules, streamline transactions, and manage licenses – all while keeping full control over branding and customer data.

“FLECS gives us a direct channel to sell software like our OPC UA server. Transactions run out-of-the-box, and the backend makes managing products, licenses, and customers simple and efficient.”

Jürgen Dlugosch

Automation Product Manager, Baumüller Nürnberg GmbH

Your brand, your marketplace

Launch a branded digital marketplace for your industrial components in minutes, not months.

See how much additional revenue you can generate

Calculate the potential financial impact of adding software to your hardware business.

Annual Hardware Revenue

$1,000,000

Number of Component Types

5

Target Software Attachment Rate

30%

300,000

Additional Revenue

180,000

Profit Increase

142%

First Year ROI

Build Your Own Branded Automation Platform

Create a fully branded software experience — from the device interface to the app store, without building your own infrastructure.

The FLECS Platform

Marketplace

Distribute apps internally or as a business model with public/private repositories and flexible licensing.

Whitelabeling

Tailor the user experience to your brand identity – from WebApp Ul to your own marketplace domain.

Core

Open runtime for Linux-based controllers with app lifecycle management, connectivity, and system integration.

WebApp

Browser-based interface for managing apps, updates, networks, and roles – remotely or locally.

Available Subscription Plans

Starter
For teams just getting started

Branded
Your look. Your apps.

Platform
Full control of experience

Ecosystem
Enterprise-scale platform

Baumüller Marketplace

Custom branded marketplace powered by FLECS

Discover all features and capabilities

Accelerate Innovation. Unlock Your Digital Potential.

FLECS offers more than a platform – we deliver the expertise to make your vision a reality, from customization to training and strategy.

Custom Engineering

  • Industrial app development
  • Custom Linux image creation
  • System architecture consulting

Platform Customization

  • WebApp branding & UI extensions
  • Custom APIs & plugins
  • ERP & CRM system integration

Security & Lifecycle

  • Vulnerability scans & assessments
  • CRA compliance readiness
  • OTA update strategies & CI/CD

Training & Enablement

Empower your team with targeted learning paths for FLECS Core, App Development, CI/CD & DevOps for Industrial Use, with remote or on-site training sessions.

Digital Strategy & Consulting

Build sustainable digital business models with strategic consulting for app-based revenue, go-to-market support, and monetization workshops.

Let’s build your digital business – faster, smarter, together.

Our professional services team is ready to help you succeed.

Your journey to becoming a system provider

1

Assessment & Strategy

We analyze your hardware portfolio and identify software opportunities.

4-6 Weeks

2

Marketplace Setup

Custom branding and configuration of your digital platform.

2-4 Weeks

3

Integration with Hardware

Connect your physical components with digital capabilities.

3-6 Weeks

4

Launch & Scale

Go to market and continuously expand your offerings.

Ongoing

Hardware-Only vs. Hardware+Software Margins

Interactive chart showing profit comparison

Market Insights

76% of customers prefer integrated solutions over standalone components.

38% higher customer retention with software-enhanced hardware.

8x faster time-to-market for new capabilities with software updates.

Ready to increase your margins by 2.5x?

Join industry leaders who have transformed from component suppliers to complete solution providers.